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HERRON PRINTING & GRAPHICS PRESENTS
JAN
11
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Randy Herron
The Way I See It
 
We love our community. It is such a nice place to live, raise a family and build relationships through our business dealings. We understand the role we play in our community and how our involvement can really impact a lot of lives for the better. It is our privilege to provide services that make your lives a little easier, and we always want the interaction you have with our company to be a positive, uplifting one.

Obviously, our lives are not contained within our print shop. We live full lives with many different dimensions. Our employees are involved in any number of activities and organizations. We are proud that they see the need to serve our community in their personal lives because they are an extension of us as their employer.

Here’s the way I see it: we have a responsibility to be involved in our community. It is ever growing and changing, and we can make a positive impact on the people who live here. Being active in our community helps us to understand the importance of providing high-quality, affordable printing. It helps us serve both our customers who are buying the printing as well as the many people who will be using the information after it leaves our shop. Please give us a call if you have any printing questions. We’d love to help impact your life for the better!
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Idea
Idea of the Week
Decoding CMYK and RGB for Perfect Print Results
CHOOSE COLORS WITH CONFIDENCE

When designing materials for print, the color format you choose will significantly impact how the final product looks when it comes off the press. The two primary color models you'll encounter are CMYK and RGB. Understanding the differences between these models is crucial for achieving the best possible results in your print marketing.

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What is CMYK?

CMYK stands for Cyan, Magenta, Yellow, and Key (Black).

This color model is specifically designed for printing and is used in the majority of print processes. CMYK works by combining these four base colors in varying degrees to produce a wide range of colors. Since CMYK is subtractive, the colors start white (the color of the paper), and as colors are added, they subtract brightness, resulting in darker shades.

Key Benefits of CMYK in Print

  • Color Accuracy: CMYK provides a more accurate representation of colors in print, as it’s specifically designed for ink and paper.
  • Consistent Results: When using CMYK, what you see on your screen may not be an exact match, but it will be close to what you get in the final printed piece.
  • Professional Quality: Most professional printing processes use CMYK, which ensures your materials have a polished, high-quality finish.

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What is RGB?

RGB stands for Red, Green, and Blue.

This color model is primarily used for digital screens, including computers, smartphones, and televisions. RGB is an additive color model, meaning colors start black, and as red, green, and blue light are added, they create other colors, becoming lighter and brighter as more color is added.

Key Benefits of RGB in Digital Design:

  • Vibrancy: RGB can display more vibrant and luminous colors because it is based on light, not ink.
  • Wider Color Range: The RGB color model has a broader range of colors than CMYK, making it ideal for digital projects where you want bold, vivid hues.

Tips for Ensuring Print Color Accuracy

With these tips, you can minimize color shifts and ensure your print projects maintain their intended vibrancy and accuracy.

  • Use Proofing Tools: Most design software includes proofing tools for CMYK and RGB. These tools allow you to simulate how your colors will look in the alternative color model, helping you make informed decisions early in the process.
  • Choose Versatile Colors: Opt for colors that translate well between both spaces. This strategy minimizes drastic color shifts when converting from one model to another.
  • Consider Separate Versions: In some cases, creating two versions of your design—one optimized for print (CMYK) and one for digital (RGB)—might be the best approach. This way, you can ensure the highest quality for both mediums without compromising color accuracy.
  • Convert Early: If you must work in RGB, convert your design to CMYK early in the process to spot any color shifts.

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Choosing Colors with Confidence

Understanding the difference between CMYK and RGB is essential to producing high-quality print materials that match your brand’s vision. By starting your design in the correct color palette or converting early, you can avoid common pitfalls and ensure your printed pieces turn out just as vibrant and true-to-life as you envisioned.

With this knowledge, you're now better equipped to tackle your next print project with confidence. And if you ever need expert guidance, we’re here to ensure your print materials achieve the highest quality and impact.

See more great ideas like this!
Click here to visit the Herron Printing & Graphics - Ideas Collection.
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MARKETING
Marketing Tips
Dare to Compare
ONE OF THESE THINGS IS NOT LIKE THE OTHER…
Consider an ad for a color copier with a photograph on one side of the ad, a color copy of the photograph on the other side, and text asking the reader to pick which one is the real photograph. This type of side-by-side comparison advertising is so successful because it offers readers the challenge of telling two things apart. Who can resist a challenge?

This technique captures attention and has staying power as readers scrutinize the ad to determine which is the photograph, and which is the copy. In a world of short attention spans, what could be better than people pouring over your ad? And, including a few lines of engaging text will increase the lasting effect of your ad.

We can help you design and print all your marketing materials. Let us know how we can help you make a statement about your company.
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Tech Tips
Work Comfortably
IMPROVE YOUR POSITION AT WORK.
The ergonomics of your work space has a direct impact on your mood and productivity. If you find yourself sitting in front of a monitor for a good portion of the day, a few adjustments to some basic items can make your work more comfortable. Here are just a few suggestions:
  • Put your monitor at the right height. Sit at your desk looking straight ahead. Notice where you are looking. The top of your monitor should be at or slightly below eye level.

  • Move your keyboard and mouse off your desk. Your arms and forearms should be at a right angle to your keyboard, and the top of your desk most likely places the keyboard too high. Pull-out keyboard shelves can help alleviate this problem. Also, your mouse should reside directly next to your keyboard.

  • Keep your blood circulating. Wiggling your toes, taking your eyes off your screen, and standing up to stretch periodically, are just a few examples of things you can do to keep your body and mind alert.

  • Do you use a notebook computer? Monitor height and keyboard position apply to notebook computers as well. If you use a notebook as your primary computer, connecting a decent keyboard and setting the notebook monitor at the correct height will make using this portable computer a bit less painful.
Here is an excellent site with more details about proper ergonomics: www.office-ergo.com.
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Uncommon Product of the Week
Padding
CONVENIENT SCRATCH PAPER.
Did you know we can make notepads? It’s true. No more searching your desk for a piece of scratch paper. Notepads can be made out of any paper color or weight, they can be plain, or have text added. Whatever your need, we have the equipment to produce sturdy notepads for you. Give us a call today!
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