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HERRON PRINTING & GRAPHICS PRESENTS
JAN
11
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Randy Herron
The Way I See It
 
We love our community. It is such a nice place to live, raise a family and build relationships through our business dealings. We understand the role we play in our community and how our involvement can really impact a lot of lives for the better. It is our privilege to provide services that make your lives a little easier, and we always want the interaction you have with our company to be a positive, uplifting one.

Obviously, our lives are not contained within our print shop. We live full lives with many different dimensions. Our employees are involved in any number of activities and organizations. We are proud that they see the need to serve our community in their personal lives because they are an extension of us as their employer.

Here’s the way I see it: we have a responsibility to be involved in our community. It is ever growing and changing, and we can make a positive impact on the people who live here. Being active in our community helps us to understand the importance of providing high-quality, affordable printing. It helps us serve both our customers who are buying the printing as well as the many people who will be using the information after it leaves our shop. Please give us a call if you have any printing questions. We’d love to help impact your life for the better!
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Idea
Idea of the Week
Make Your Dent in the Universe
SHAPE UP YOUR PARAGRAPHS

Wow your reader with every element of your marketing materials - from the word choices that you make, to the way it all looks as a finished document, design to instill an emotion in your reader. The right design choices can make a demand on a customer's attention before they've even had a chance to read a single word. In the same way, wrong choices can instinctively tell your customer that a document isn't worth their time unless they're looking for a sleep aid. Paragraph indicators, for example, can completely change everything from the flow of the document to the feeling that a person gets when they look at one of your documents, depending on your intentions.

The Different Methods of Indicating Paragraphs

We're all familiar with the standard ways to indent a paragraph. The reason we're all familiar with these techniques is because we've seen them countless times before, in books, pamphlets, websites, and everything in between. One of the best ways to shake things up, grab your reader's attention, and refuse to let it go is to switch things up a bit and indent paragraphs in a bit of a more unconventional style.

One great method to accomplish exactly this is to experiment with different shapes of content depending on the material that you're creating. Sometimes each paragraph of text can create its own unique shape, other than a square. For example, try creating paragraphs that are circular in nature. When a new circle begins, the reader subconsciously knows that a new paragraph has begun by the very nature of this design. If properly designed, this simple, visual choice instantly elevates you outside of the norm and can instill a sense of fun in your reader.

Here's another idea: say your document doesn't use line spacing to denote paragraphs at all, and instead arranges text in one large, unbroken block. The careful use of strategically bolded words or letters can also be an efficient way to denote new paragraphs. You get the benefit of being able to fit more words onto a single page and still get to separate information into sections based on topics, themes or larger ideas.

Paragraph Marks

Ultimately, paragraph marks are one of the best ways to visually indicate that a new paragraph or idea has begun in your marketing materials. Even if your paragraphs all run together to form one solid block of text, this particular typographic box can still allow you to separate information and invoke a feeling at the same time.

Paragraph marks are also a great opportunity to get creative. Say you were sending out materials on behalf of an animal shelter, for example. Your paragraph mark might be a small icon of a puppy paw or footprint. Visually, the mark itself is keeping in line with the overall theme of your content and you still get to control the flow and digestion of information through a unique and effective formatting choice at the same time.

Step out of the box and liven up your designs by getting creative with your paragraph indicators.

See more great ideas like this!
Click here to visit the Herron Printing & Graphics - Ideas Collection.
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MARKETING
Marketing Tips
Dare to Compare
ONE OF THESE THINGS IS NOT LIKE THE OTHER…
Consider an ad for a color copier with a photograph on one side of the ad, a color copy of the photograph on the other side, and text asking the reader to pick which one is the real photograph. This type of side-by-side comparison advertising is so successful because it offers readers the challenge of telling two things apart. Who can resist a challenge?

This technique captures attention and has staying power as readers scrutinize the ad to determine which is the photograph, and which is the copy. In a world of short attention spans, what could be better than people pouring over your ad? And, including a few lines of engaging text will increase the lasting effect of your ad.

We can help you design and print all your marketing materials. Let us know how we can help you make a statement about your company.
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TECH
Tech Tips
Work Comfortably
IMPROVE YOUR POSITION AT WORK.
The ergonomics of your work space has a direct impact on your mood and productivity. If you find yourself sitting in front of a monitor for a good portion of the day, a few adjustments to some basic items can make your work more comfortable. Here are just a few suggestions:
  • Put your monitor at the right height. Sit at your desk looking straight ahead. Notice where you are looking. The top of your monitor should be at or slightly below eye level.

  • Move your keyboard and mouse off your desk. Your arms and forearms should be at a right angle to your keyboard, and the top of your desk most likely places the keyboard too high. Pull-out keyboard shelves can help alleviate this problem. Also, your mouse should reside directly next to your keyboard.

  • Keep your blood circulating. Wiggling your toes, taking your eyes off your screen, and standing up to stretch periodically, are just a few examples of things you can do to keep your body and mind alert.

  • Do you use a notebook computer? Monitor height and keyboard position apply to notebook computers as well. If you use a notebook as your primary computer, connecting a decent keyboard and setting the notebook monitor at the correct height will make using this portable computer a bit less painful.
Here is an excellent site with more details about proper ergonomics: www.office-ergo.com.
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Uncommon Product of the Week
Padding
CONVENIENT SCRATCH PAPER.
Did you know we can make notepads? It’s true. No more searching your desk for a piece of scratch paper. Notepads can be made out of any paper color or weight, they can be plain, or have text added. Whatever your need, we have the equipment to produce sturdy notepads for you. Give us a call today!
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