Herron Printing & Graphics's e-mail newsletter, Printer@Work, is delivered directly to your inbox. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Subscription information:

First Name
Last Name
Company
E-mail Address
Send graphic-formatted e-mail, as shown below
Send plain-text e-mail
Your e-mail address is safe and secure with us. We will treat it with respect and won’t release your e-mail address to any other parties.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to herronprinting.com.

HERRON PRINTING & GRAPHICS PRESENTS
JAN
11
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
MESSAGE >
IDEA >
MARKETING TIPS >
TECH TIPS >
PRODUCT >
Message
A Message from Randy Herron
The Way I See It
 
We love our community. It is such a nice place to live, raise a family and build relationships through our business dealings. We understand the role we play in our community and how our involvement can really impact a lot of lives for the better. It is our privilege to provide services that make your lives a little easier, and we always want the interaction you have with our company to be a positive, uplifting one.

Obviously, our lives are not contained within our print shop. We live full lives with many different dimensions. Our employees are involved in any number of activities and organizations. We are proud that they see the need to serve our community in their personal lives because they are an extension of us as their employer.

Here’s the way I see it: we have a responsibility to be involved in our community. It is ever growing and changing, and we can make a positive impact on the people who live here. Being active in our community helps us to understand the importance of providing high-quality, affordable printing. It helps us serve both our customers who are buying the printing as well as the many people who will be using the information after it leaves our shop. Please give us a call if you have any printing questions. We’d love to help impact your life for the better!
MESSAGE >
IDEA >
MARKETING TIPS >
TECH TIPS >
PRODUCT >
Idea
Idea of the Week
3 Fundamentals for Nailing Your Direct Mail Marketing

437-People.jpg

Like oxygen is to breathing, the right strategy is to direct mail.

No matter what you sell or who you are selling to, the principles for marketing success are the same. There are three components to marketing, for anything, anywhere, at any price, to anyone. Every business requires three equal components to prosper:

  1. A marketing message
  2. A media to deliver the message
  3. A market to receive and respond to it

The Marketing Results Triangle

Called the Results Triangle, each part of this polygon feeds the others. But if the elements aren’t perfectly synchronized, marketing loses its power. There are several ways to render the model powerless, for example:

  • Right Message – Wrong Market – Right Media
  • Wrong Message – Right Market – Right Media
  • Wrong Message – Wrong Market – Wrong Media

And so on.

437-MarketingResultsTriangle.jpgWhen you want to break through to stronger sales, you must get all three parts functioning in sync. This begins with identifying the target audience. How can you choose the right message or media if you don’t know precisely who you are trying to reach? It’s impossible. So, your “who” will dictate the message and the media.

Who are your key customers? If you are already selling, take a look at your current clients and identify commonalities. Do you tend to sell more to accountants and CPAs? Perhaps to men who are NRA members and belong to a shooting range? If you can identify specific markers, you can flush out prospects using commercial mailing lists.

Like this:

One chiropractor noticed his most faithful clients shared two commonalities: they subscribed to Prevention magazine and paid for clinic services using an American Express card. This practitioner used that information to rent address lists for both the magazine and the cardholders, then targeted duplicates who lived in precise zip codes. For around $26 each, he found 27 prime names and eventually got 11 into the office (a 40% response!). Nine became patients, producing over $27,000 in revenues and offering referrals of their own.

Once you get smart about finding your WHO (the market), the selection of your message and media components will be clearer too. Use the Results Triangle to shape your strategy and get the momentum flowing!

See more great ideas like this!
Click here to visit the Herron Printing & Graphics - Ideas Collection.
MESSAGE >
IDEA >
MARKETING TIPS >
TECH TIPS >
PRODUCT >
MARKETING
Marketing Tips
Dare to Compare
ONE OF THESE THINGS IS NOT LIKE THE OTHER…
Consider an ad for a color copier with a photograph on one side of the ad, a color copy of the photograph on the other side, and text asking the reader to pick which one is the real photograph. This type of side-by-side comparison advertising is so successful because it offers readers the challenge of telling two things apart. Who can resist a challenge?

This technique captures attention and has staying power as readers scrutinize the ad to determine which is the photograph, and which is the copy. In a world of short attention spans, what could be better than people pouring over your ad? And, including a few lines of engaging text will increase the lasting effect of your ad.

We can help you design and print all your marketing materials. Let us know how we can help you make a statement about your company.
MESSAGE >
IDEA >
MARKETING TIPS >
TECH TIPS >
PRODUCT >
TECH
Tech Tips
Work Comfortably
IMPROVE YOUR POSITION AT WORK.
The ergonomics of your work space has a direct impact on your mood and productivity. If you find yourself sitting in front of a monitor for a good portion of the day, a few adjustments to some basic items can make your work more comfortable. Here are just a few suggestions:
  • Put your monitor at the right height. Sit at your desk looking straight ahead. Notice where you are looking. The top of your monitor should be at or slightly below eye level.

  • Move your keyboard and mouse off your desk. Your arms and forearms should be at a right angle to your keyboard, and the top of your desk most likely places the keyboard too high. Pull-out keyboard shelves can help alleviate this problem. Also, your mouse should reside directly next to your keyboard.

  • Keep your blood circulating. Wiggling your toes, taking your eyes off your screen, and standing up to stretch periodically, are just a few examples of things you can do to keep your body and mind alert.

  • Do you use a notebook computer? Monitor height and keyboard position apply to notebook computers as well. If you use a notebook as your primary computer, connecting a decent keyboard and setting the notebook monitor at the correct height will make using this portable computer a bit less painful.
Here is an excellent site with more details about proper ergonomics: www.office-ergo.com.
MESSAGE >
IDEA >
MARKETING TIPS >
TECH TIPS >
PRODUCT >
PRODUCT
Uncommon Product of the Week
Padding
CONVENIENT SCRATCH PAPER.
Did you know we can make notepads? It’s true. No more searching your desk for a piece of scratch paper. Notepads can be made out of any paper color or weight, they can be plain, or have text added. Whatever your need, we have the equipment to produce sturdy notepads for you. Give us a call today!
MESSAGE >
IDEA >
MARKETING TIPS >
TECH TIPS >
PRODUCT >
Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Herron Printing & Graphics, visit herronprinting.com.
Copyright © 2005 - 2023
Herron Printing & Graphics, 7621 Rickenbacker Drive, Suite 300, Gaithersburg, MD 20879 301-990-3100