Herron Printing & Graphics's e-mail newsletter, Printer@Work, is delivered directly to your inbox. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Subscription information:

First Name
Last Name
Company
E-mail Address
Send graphic-formatted e-mail, as shown below
Send plain-text e-mail
Your e-mail address is safe and secure with us. We will treat it with respect and won’t release your e-mail address to any other parties.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to herronprinting.com.

HERRON PRINTING & GRAPHICS PRESENTS
JAN
11
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
MESSAGE >
IDEA >
MARKETING TIPS >
TECH TIPS >
PRODUCT >
Message
A Message from Randy Herron
The Way I See It
 
We love our community. It is such a nice place to live, raise a family and build relationships through our business dealings. We understand the role we play in our community and how our involvement can really impact a lot of lives for the better. It is our privilege to provide services that make your lives a little easier, and we always want the interaction you have with our company to be a positive, uplifting one.

Obviously, our lives are not contained within our print shop. We live full lives with many different dimensions. Our employees are involved in any number of activities and organizations. We are proud that they see the need to serve our community in their personal lives because they are an extension of us as their employer.

Here’s the way I see it: we have a responsibility to be involved in our community. It is ever growing and changing, and we can make a positive impact on the people who live here. Being active in our community helps us to understand the importance of providing high-quality, affordable printing. It helps us serve both our customers who are buying the printing as well as the many people who will be using the information after it leaves our shop. Please give us a call if you have any printing questions. We’d love to help impact your life for the better!
MESSAGE >
IDEA >
MARKETING TIPS >
TECH TIPS >
PRODUCT >
Idea
Idea of the Week
Try Word Lists for Advertising “Gold”
MINE FOR ADVERTISING GOLD

454-1-2.jpg

You rack your brain. You try to force yourself to be creative, but the juices just aren’t flowing. Here’s a three-step tactic that will help you get the goods.

Great ideas don’t typically pop into your head. “They will most likely come in bits and pieces, such as in a word list, that comes together at the most unlikely of times and places.” The exercise below helps your brain spew out creative ideas when you need them. Here’s how to do it.

454-2-2.jpg

Step 1: Brainstorm

Start by forming a “Fact Column One” to list the facts about your product or service. For example, what are three facts about an orange?

Fact Column One:

  • Orange
  • Round
  • Sour 

Step 2: Describe

Next, you’ll build “Fact Column Two” and use descriptive or visual words to “represent the product/service fact used in column one.” This column helps bring out newer ideas that you might not have thought of previously.

Fact Column Two:

  • Sunshine
  • Navel
  • Face Contortion

Step 3: Combine

Your last fact column is where you combine the two lists to help form an ad. Try to use the essential list of the five W’s: Who, What, When, Where, Why, and, of course, How. Use a combination of words to create a visual or verbal scene.

Fact Column Three:

  • HOT, HOT, HOT, TASTE.
  • Show a human navel, talk about connection to Mother Earth.
  • Show varied people’s reactions to their first bite of an orange.

Putting it all Together

Now you can put it all together to make a unique experience. Align your words across the page, so they go together. Here’s where your ad will begin to take shape and become something you hadn’t thought of using both sides of your brain.

  • Orange + Sunshine + HOT, HOT, HOT, TASTE
  • Round + Navel + Show a human navel or connection to Mother Earth.
  • Sour + Face Contortion + Show varied people’s reactions to their first bite of an orange.

454-3-2.jpg 

Writing ads in this way forces both parts of the brain to work together. Shoot for a word list of about 20 to 25 words and visual representations to develop an ad that hasn’t been thought of yet. By using one or two words, you learn to focus on the point you are trying to make or the solution you are trying to provide.

We are a part of your team when you need high-quality advertising and marketing products printed. Stay in touch to stay on top of the latest printing techniques. Connect with us today!

See more great ideas like this!
Click here to visit the Herron Printing & Graphics - Ideas Collection.
MESSAGE >
IDEA >
MARKETING TIPS >
TECH TIPS >
PRODUCT >
MARKETING
Marketing Tips
Dare to Compare
ONE OF THESE THINGS IS NOT LIKE THE OTHER…
Consider an ad for a color copier with a photograph on one side of the ad, a color copy of the photograph on the other side, and text asking the reader to pick which one is the real photograph. This type of side-by-side comparison advertising is so successful because it offers readers the challenge of telling two things apart. Who can resist a challenge?

This technique captures attention and has staying power as readers scrutinize the ad to determine which is the photograph, and which is the copy. In a world of short attention spans, what could be better than people pouring over your ad? And, including a few lines of engaging text will increase the lasting effect of your ad.

We can help you design and print all your marketing materials. Let us know how we can help you make a statement about your company.
MESSAGE >
IDEA >
MARKETING TIPS >
TECH TIPS >
PRODUCT >
TECH
Tech Tips
Work Comfortably
IMPROVE YOUR POSITION AT WORK.
The ergonomics of your work space has a direct impact on your mood and productivity. If you find yourself sitting in front of a monitor for a good portion of the day, a few adjustments to some basic items can make your work more comfortable. Here are just a few suggestions:
  • Put your monitor at the right height. Sit at your desk looking straight ahead. Notice where you are looking. The top of your monitor should be at or slightly below eye level.

  • Move your keyboard and mouse off your desk. Your arms and forearms should be at a right angle to your keyboard, and the top of your desk most likely places the keyboard too high. Pull-out keyboard shelves can help alleviate this problem. Also, your mouse should reside directly next to your keyboard.

  • Keep your blood circulating. Wiggling your toes, taking your eyes off your screen, and standing up to stretch periodically, are just a few examples of things you can do to keep your body and mind alert.

  • Do you use a notebook computer? Monitor height and keyboard position apply to notebook computers as well. If you use a notebook as your primary computer, connecting a decent keyboard and setting the notebook monitor at the correct height will make using this portable computer a bit less painful.
Here is an excellent site with more details about proper ergonomics: www.office-ergo.com.
MESSAGE >
IDEA >
MARKETING TIPS >
TECH TIPS >
PRODUCT >
PRODUCT
Uncommon Product of the Week
Padding
CONVENIENT SCRATCH PAPER.
Did you know we can make notepads? It’s true. No more searching your desk for a piece of scratch paper. Notepads can be made out of any paper color or weight, they can be plain, or have text added. Whatever your need, we have the equipment to produce sturdy notepads for you. Give us a call today!
MESSAGE >
IDEA >
MARKETING TIPS >
TECH TIPS >
PRODUCT >
Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Herron Printing & Graphics, visit herronprinting.com.
Copyright © 2005 - 2024
Herron Printing & Graphics, 7621 Rickenbacker Drive, Suite 300, Gaithersburg, MD 20879 301-990-3100