Eating Worms

A little boy sat in a doctor’s office after refusing to eat for several days. The doctor examined him, checked everything he could, and found no clear problem.

First, the doctor tried offering treats. No luck. Then he tried a little scolding. Still nothing. He even tried pleading, but the boy would not budge.

Finally, the doctor sat down, looked the boy in the eye, and said, “You are not leaving until you eat something. I do not care what it is, but you have to eat.” The boy glared back for a while, then said, “Fine. I will eat something, but only if you promise to share it with me.”

The doctor agreed and asked what he wanted. “Worms,” the boy said.

The doctor was horrified, but a deal was a deal. He asked for one worm, cut it in half, and somehow managed to choke down his part. Then he looked at the boy and said, “Now it is your turn.”

“No way!” the boy hollered. “You ate my half!”

Here's the way I see it: Beware when bargaining with a child. You will likely draw the short stick.

Direct mail works best when it feels specific, useful, and simple to act on. A good design helps, but response usually improves when the campaign is built around the right audience, one strong offer, and an easy next step.

To improve response, focus on these areas:

• Tighten the list. A smaller, better-matched list often beats a larger list of people who may not care. Send the piece to the people most likely to need, want, or value the offer.


• Make one offer. Give readers one clear reason to respond, such as a limited-time offer, free consultation, event invitation, sample request, or helpful guide.


• Make the next step obvious. Use a large callout, QR code, short URL, phone number, reply card, or simple form so readers know exactly what to do.


• Follow up after the mailing. A reminder email, phone call, or second postcard can help your message stay visible after the first impression.

If you’re planning a direct mail campaign, ask us for ideas on format, list strategy, offers, and follow-up pieces that can help improve response.

When people arrive at a busy event, campus, showroom, open house, or large facility, the first few minutes matter. If they feel confused, they may miss key areas, skip important stops, or spend too much time asking for directions.

Printed welcome maps give guests a simple guide they can hold, fold, mark up, and keep nearby. They can show entrances, parking areas, check-in tables, booth numbers, restrooms, meeting rooms, featured displays, QR codes, and schedule highlights.

They can be created as pocket-size folded maps, rack-card-style guides, inserts for welcome packets, or sturdy handouts on heavier stock. Simple icons, color coding, and clear legends make them even easier to use.

Welcome maps work well for trade shows, school events, healthcare facilities, churches, museums, real estate tours, corporate campuses, festivals, and customer appreciation events.

If you have visitors, guests, or attendees to guide, ask us about printed map sizes, folding styles, paper options, and design ideas that can make the experience easier from the start.

Email is one of those tools everyone uses, but few people feel fully in control of. Important messages get buried, follow-ups slip through, and repeated replies eat up time that could be spent on better work.

Superhuman is an email app built for people who spend a lot of time in their inbox and want a faster, more focused way to manage it. Instead of treating every message the same, it helps users sort email into focused views, move quickly with keyboard-based commands, reuse common replies, and bring follow-up messages back at the right time.

It also includes AI-powered features that can help with writing, replying, searching, and summarizing, which may be useful for busy salespeople, managers, customer service teams, and anyone juggling a high volume of email.

Superhuman is not necessary for every inbox, but it may be worth exploring if email feels like one of the biggest slowdowns in your workday.