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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to herronprinting.com.

HERRON PRINTING & GRAPHICS PRESENTS
JAN
11
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Randy Herron
The Way I See It
 
We love our community. It is such a nice place to live, raise a family and build relationships through our business dealings. We understand the role we play in our community and how our involvement can really impact a lot of lives for the better. It is our privilege to provide services that make your lives a little easier, and we always want the interaction you have with our company to be a positive, uplifting one.

Obviously, our lives are not contained within our print shop. We live full lives with many different dimensions. Our employees are involved in any number of activities and organizations. We are proud that they see the need to serve our community in their personal lives because they are an extension of us as their employer.

Here’s the way I see it: we have a responsibility to be involved in our community. It is ever growing and changing, and we can make a positive impact on the people who live here. Being active in our community helps us to understand the importance of providing high-quality, affordable printing. It helps us serve both our customers who are buying the printing as well as the many people who will be using the information after it leaves our shop. Please give us a call if you have any printing questions. We’d love to help impact your life for the better!
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Idea
Idea of the Week
4 Illustrator Hacks You Didn't Know You Needed
EASY-PEASY DESIGN TRICKS

Whether you've been using Adobe Illustrator for years or are just getting started with it, you might not know about these often overlooked functions that can help take hours off of any given project.

Check out these four Adobe Illustrator hacks to make your next project a breeze, while allowing you to still get that good spot for your five o'clock exercise class.

Copy & Paste & Paste & Paste & Paste & Paste & Paste

Let's say you've created a selection that you want to paste repeatedly in multiple areas of your project. Yes, we all know about > Command-C and > Command-V...But really, how fun is it to keep scrolling back to the same content to copy.... and then scrolling back to your new spot to paste? Pretty much less fun than visiting the emergency room after showing your co-workers your side plank on top of that exercise ball you use as your desk chair.

Next time you want to copy and paste the same content repeatedly, choose Select > Save Selection. Name your selection something clever so that you can reselect it at any time from the Select Menu, and conveniently paste that selection into as many parts of your project as you need to, without losing your data.

Music Slider

Erasing In A Straight Line

Your newest project involves some majestic free-form design work. It's got some rough edges, though, and your scheme requires some clean lines. You're ready to start erasing using the free-form eraser tool, but quickly realize you forgot your morning triple shot cappuccino and you've got the shakes.

SATURDAY 9th DECEMBER with 1/2 white bar

Before you reach for that can (or cup) of liquid fuel, here's an option that won't jar your nervous system. You can easily erase in a straight line in Illustrator by pressing and holding the Shift Key before you start dragging with the eraser. Problem solved.

Creating Color Harmonies

You may not be able to create harmony amongst your family or rival sports fans, but you can do your part to promote world harmony through your designs. Check out this little hack to make them think you spent an entire afternoon contemplating complimentary hues.

color box over the 9th DECEMBER

To create an instant color harmony based on a single color, choose color harmonies from the Color Guide Panel. What may have taken hours before, you can now accomplish in 37 seconds.

Converting Text to Outlines

If you've been in the business long enough, you've likely run into this situation: you've just finished your design work and sent it off at 4:50 p.m. At 5:05 p.m., you get a call to let you know they don't have the font you used, but you're on your exercise mat, leg warmers on. You don't get the message until the next day and you now can't meet your deadline.

SATURDAY with

You can easily avoid this situation in the future by converting text to outlines by right clicking the selected text and choosing Convert to Outlines for press-ready artwork. By converting text to outlines, it eliminates the need to send font files along with the Illustrator file when sharing with others. Before getting too hasty with this neat hack, though, keep in mind that converting to outlines is a one-way street. This means you'll be unable to go back to regular fonts after converting. Make sure you're working from a COPY of your document so that you can easily get the original text back if necessary.

Save yourself some time and frustration - don't work harder, work smarter with these easy-peasy design tricks.

See more great ideas like this!
Click here to visit the Herron Printing & Graphics - Ideas Collection.
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MARKETING
Marketing Tips
Dare to Compare
ONE OF THESE THINGS IS NOT LIKE THE OTHER…
Consider an ad for a color copier with a photograph on one side of the ad, a color copy of the photograph on the other side, and text asking the reader to pick which one is the real photograph. This type of side-by-side comparison advertising is so successful because it offers readers the challenge of telling two things apart. Who can resist a challenge?

This technique captures attention and has staying power as readers scrutinize the ad to determine which is the photograph, and which is the copy. In a world of short attention spans, what could be better than people pouring over your ad? And, including a few lines of engaging text will increase the lasting effect of your ad.

We can help you design and print all your marketing materials. Let us know how we can help you make a statement about your company.
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Tech Tips
Work Comfortably
IMPROVE YOUR POSITION AT WORK.
The ergonomics of your work space has a direct impact on your mood and productivity. If you find yourself sitting in front of a monitor for a good portion of the day, a few adjustments to some basic items can make your work more comfortable. Here are just a few suggestions:
  • Put your monitor at the right height. Sit at your desk looking straight ahead. Notice where you are looking. The top of your monitor should be at or slightly below eye level.

  • Move your keyboard and mouse off your desk. Your arms and forearms should be at a right angle to your keyboard, and the top of your desk most likely places the keyboard too high. Pull-out keyboard shelves can help alleviate this problem. Also, your mouse should reside directly next to your keyboard.

  • Keep your blood circulating. Wiggling your toes, taking your eyes off your screen, and standing up to stretch periodically, are just a few examples of things you can do to keep your body and mind alert.

  • Do you use a notebook computer? Monitor height and keyboard position apply to notebook computers as well. If you use a notebook as your primary computer, connecting a decent keyboard and setting the notebook monitor at the correct height will make using this portable computer a bit less painful.
Here is an excellent site with more details about proper ergonomics: www.office-ergo.com.
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Uncommon Product of the Week
Padding
CONVENIENT SCRATCH PAPER.
Did you know we can make notepads? It’s true. No more searching your desk for a piece of scratch paper. Notepads can be made out of any paper color or weight, they can be plain, or have text added. Whatever your need, we have the equipment to produce sturdy notepads for you. Give us a call today!
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