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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to herronprinting.com.

HERRON PRINTING & GRAPHICS PRESENTS
JAN
11
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Randy Herron
The Way I See It
 
We love our community. It is such a nice place to live, raise a family and build relationships through our business dealings. We understand the role we play in our community and how our involvement can really impact a lot of lives for the better. It is our privilege to provide services that make your lives a little easier, and we always want the interaction you have with our company to be a positive, uplifting one.

Obviously, our lives are not contained within our print shop. We live full lives with many different dimensions. Our employees are involved in any number of activities and organizations. We are proud that they see the need to serve our community in their personal lives because they are an extension of us as their employer.

Here’s the way I see it: we have a responsibility to be involved in our community. It is ever growing and changing, and we can make a positive impact on the people who live here. Being active in our community helps us to understand the importance of providing high-quality, affordable printing. It helps us serve both our customers who are buying the printing as well as the many people who will be using the information after it leaves our shop. Please give us a call if you have any printing questions. We’d love to help impact your life for the better!
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Idea
Idea of the Week
Boost Your Marketing Strategy: Turning Negatives into Positives

People are always searching for fresh ideas to make their print projects stand out. One effective technique is to transform negatives into positives.465 Thumbs up.jpg

By looking at a product or service from different angles, you can uncover hidden advantages and create a compelling story that resonates with your target audience.

Three Ways to Turn Product Negatives Into Positives

Explore these practical methods to help you tap into the potential of negative aspects and turn them into positive selling points in your marketing.

1. See Things Differently

Start by putting yourself in someone else's shoes.

Imagine how different people might view the product's drawbacks as advantages. For example, if you have an unattractive, heavy, and expensive mailbox, consider how a mail carrier, neighbor, dog owner, or celebrity might find value in those characteristics.

By changing your perspective, you can discover fresh insights that lead to creative marketing solutions.

2. Change the Setting

Sometimes, changing the context can completely transform the perception of a product.465 Tire.jpg

Consider how placing the product in a different environment could give its disadvantages a new and interesting meaning. Using the mailbox example, think about unconventional places where it wasn't originally intended to be. What unique purpose could it serve in those settings?

By reimagining the product's context, you can find innovative applications that turn negatives into positives, capturing the attention of your target audience.

3. Innovate to Add Value

Another approach is to enhance the product's functionality by introducing new elements.

Consider what you can add, such as accessories, emotions, or materials, to mitigate its perceived drawbacks. Continuing with the mailbox example, consider how you could improve it to give it a fresh purpose. By being creative, you can turn each negative aspect into a valuable selling point, reshaping how the product is perceived.

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Unconventional Marketing

It’s important to break free from traditional thinking and discover new ways to market your products or services.

Turning negatives into positives allows you to explore different perspectives, generate innovative ideas, and transform perceived disadvantages into compelling selling points.

Remember to look at your offerings from various angles, consider different viewpoints, and explore the impact of context and innovation. By implementing these strategies, you'll embark on a creative journey that elevates your print marketing projects and captivates your target audience, ultimately driving business success.

Contact our printing company today to bring your creative vision to life and turn negatives into positives with high-quality printed materials. Contact us now to discuss your next print project!

See more great ideas like this!
Click here to visit the Herron Printing & Graphics - Ideas Collection.
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MARKETING
Marketing Tips
Dare to Compare
ONE OF THESE THINGS IS NOT LIKE THE OTHER…
Consider an ad for a color copier with a photograph on one side of the ad, a color copy of the photograph on the other side, and text asking the reader to pick which one is the real photograph. This type of side-by-side comparison advertising is so successful because it offers readers the challenge of telling two things apart. Who can resist a challenge?

This technique captures attention and has staying power as readers scrutinize the ad to determine which is the photograph, and which is the copy. In a world of short attention spans, what could be better than people pouring over your ad? And, including a few lines of engaging text will increase the lasting effect of your ad.

We can help you design and print all your marketing materials. Let us know how we can help you make a statement about your company.
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Tech Tips
Work Comfortably
IMPROVE YOUR POSITION AT WORK.
The ergonomics of your work space has a direct impact on your mood and productivity. If you find yourself sitting in front of a monitor for a good portion of the day, a few adjustments to some basic items can make your work more comfortable. Here are just a few suggestions:
  • Put your monitor at the right height. Sit at your desk looking straight ahead. Notice where you are looking. The top of your monitor should be at or slightly below eye level.

  • Move your keyboard and mouse off your desk. Your arms and forearms should be at a right angle to your keyboard, and the top of your desk most likely places the keyboard too high. Pull-out keyboard shelves can help alleviate this problem. Also, your mouse should reside directly next to your keyboard.

  • Keep your blood circulating. Wiggling your toes, taking your eyes off your screen, and standing up to stretch periodically, are just a few examples of things you can do to keep your body and mind alert.

  • Do you use a notebook computer? Monitor height and keyboard position apply to notebook computers as well. If you use a notebook as your primary computer, connecting a decent keyboard and setting the notebook monitor at the correct height will make using this portable computer a bit less painful.
Here is an excellent site with more details about proper ergonomics: www.office-ergo.com.
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Uncommon Product of the Week
Padding
CONVENIENT SCRATCH PAPER.
Did you know we can make notepads? It’s true. No more searching your desk for a piece of scratch paper. Notepads can be made out of any paper color or weight, they can be plain, or have text added. Whatever your need, we have the equipment to produce sturdy notepads for you. Give us a call today!
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Herron Printing & Graphics, 7621 Rickenbacker Drive, Suite 300, Gaithersburg, MD 20879 301-990-3100