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HERRON PRINTING & GRAPHICS PRESENTS
JAN
11
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Randy Herron
The Way I See It
 
We love our community. It is such a nice place to live, raise a family and build relationships through our business dealings. We understand the role we play in our community and how our involvement can really impact a lot of lives for the better. It is our privilege to provide services that make your lives a little easier, and we always want the interaction you have with our company to be a positive, uplifting one.

Obviously, our lives are not contained within our print shop. We live full lives with many different dimensions. Our employees are involved in any number of activities and organizations. We are proud that they see the need to serve our community in their personal lives because they are an extension of us as their employer.

Here’s the way I see it: we have a responsibility to be involved in our community. It is ever growing and changing, and we can make a positive impact on the people who live here. Being active in our community helps us to understand the importance of providing high-quality, affordable printing. It helps us serve both our customers who are buying the printing as well as the many people who will be using the information after it leaves our shop. Please give us a call if you have any printing questions. We’d love to help impact your life for the better!
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Idea
Idea of the Week
Paper Shifts Color: Orange is the New Red
SO MANY ACRONYMS, SO LITTLE TIME

Have you ever been to a restaurant and all you wanted was a simple breakfast? Just when you thought you had your order all planned out, your waitress hits you with a rambling of options. Would you care for white, wheat, rye, or pumpernickel bread? Do you want those eggs fried, scrambled, poached, green, with a side of ham? Sometimes, the choices seem endless.

When it comes to printing, sometimes your options can feel a little like that, too. Take spot colors, for instance. Any colors that fall outside of the normal range of CMYK inks are commonly called "spot colors." Where CMYK colors use a blend of four specific inks - Cyan, Magenta, Yellow, and Black to create a wide range of color, spot colors are actually pre-mixed using a unique formula to create one, specific color. As you start to learn more about spot colors, one of the things you'll notice is that just like your breakfast options, there are a number of different acronyms and options that you're somehow supposed to be able to keep track of. Would you like coated, uncoated, or matte? Huh? Thankfully, they have pretty straightforward explanations.

C vs. U and Beyond

The acronyms C and U refer to "coated" and "uncoated." The key thing to remember here is that when used in reference to spot colors, they're actually talking about the paper and not the ink. Ink is made up of pigment (the color) and the carrier, which is usually oil. The oil part of the ink soaks into the paper and dries. The pigment sits up on top of the mineral or clay coating with coated papers, but soaks into the fibers with uncoated papers. Because the type of paper you're using can have a pretty significant impact on the way the ink color appears in real life, it's something you'll want to try and keep track of.

Here's an example of what coated versus uncoated paper would look like. You can see how the coated paper provides some extra "shine."

Coated Paper Uncoated Paper

That "shine" will affect how spot colors are displayed, so keep that in mind when making your paper choice.

Furthermore, if you were to compare the colors PANTONE 185C and PANTONE 185U side-by-side, for example, one of the first things you would notice is that PANTONE 185C looks a little brighter and a little more saturated than the PANTONE 185U version. You're still talking about literally the exact same ink, but the difference between coated and uncoated stock changes the way that ink ultimately looks when printed. Pretty fascinating, and pretty important to remember when making your decisions!

Pantone comparison

"M" stands for matte. Matte coated or dull coated papers are still coated with a mineral coating, so the ink colors typically look closer to the C or coated version, but keep in mind that these papers are not as bright and tend to make the color ink look a little more subdued.

Pretty simple, right?

Two other acronyms that you might encounter are CVU and CVC. The "CV" letters stand for "computer video" and are largely used to reproduce colors on a computer screen. Adding a "U" for uncoated or "C" for coated indicates which paper type is being simulated on the computer screen.

Hopefully, by now you've realized that your options aren't nearly as hard to work with as you thought they were. Remember that these options, even though they're used in conjunction with the ink are actually talking about the paper. The ink, for the most part, is the ink is the ink, but the paper is a whole different story. Select your swatches in any way you see fit, but remember, ultimately the type of paper you choose can make something darker, less saturated, more saturated or something else entirely.

See more great ideas like this!
Click here to visit the Herron Printing & Graphics - Ideas Collection.
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MARKETING
Marketing Tips
Dare to Compare
ONE OF THESE THINGS IS NOT LIKE THE OTHER…
Consider an ad for a color copier with a photograph on one side of the ad, a color copy of the photograph on the other side, and text asking the reader to pick which one is the real photograph. This type of side-by-side comparison advertising is so successful because it offers readers the challenge of telling two things apart. Who can resist a challenge?

This technique captures attention and has staying power as readers scrutinize the ad to determine which is the photograph, and which is the copy. In a world of short attention spans, what could be better than people pouring over your ad? And, including a few lines of engaging text will increase the lasting effect of your ad.

We can help you design and print all your marketing materials. Let us know how we can help you make a statement about your company.
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TECH
Tech Tips
Work Comfortably
IMPROVE YOUR POSITION AT WORK.
The ergonomics of your work space has a direct impact on your mood and productivity. If you find yourself sitting in front of a monitor for a good portion of the day, a few adjustments to some basic items can make your work more comfortable. Here are just a few suggestions:
  • Put your monitor at the right height. Sit at your desk looking straight ahead. Notice where you are looking. The top of your monitor should be at or slightly below eye level.

  • Move your keyboard and mouse off your desk. Your arms and forearms should be at a right angle to your keyboard, and the top of your desk most likely places the keyboard too high. Pull-out keyboard shelves can help alleviate this problem. Also, your mouse should reside directly next to your keyboard.

  • Keep your blood circulating. Wiggling your toes, taking your eyes off your screen, and standing up to stretch periodically, are just a few examples of things you can do to keep your body and mind alert.

  • Do you use a notebook computer? Monitor height and keyboard position apply to notebook computers as well. If you use a notebook as your primary computer, connecting a decent keyboard and setting the notebook monitor at the correct height will make using this portable computer a bit less painful.
Here is an excellent site with more details about proper ergonomics: www.office-ergo.com.
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Uncommon Product of the Week
Padding
CONVENIENT SCRATCH PAPER.
Did you know we can make notepads? It’s true. No more searching your desk for a piece of scratch paper. Notepads can be made out of any paper color or weight, they can be plain, or have text added. Whatever your need, we have the equipment to produce sturdy notepads for you. Give us a call today!
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