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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to herronprinting.com.

HERRON PRINTING & GRAPHICS PRESENTS
JAN
11
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Randy Herron
The Way I See It
 
We love our community. It is such a nice place to live, raise a family and build relationships through our business dealings. We understand the role we play in our community and how our involvement can really impact a lot of lives for the better. It is our privilege to provide services that make your lives a little easier, and we always want the interaction you have with our company to be a positive, uplifting one.

Obviously, our lives are not contained within our print shop. We live full lives with many different dimensions. Our employees are involved in any number of activities and organizations. We are proud that they see the need to serve our community in their personal lives because they are an extension of us as their employer.

Here’s the way I see it: we have a responsibility to be involved in our community. It is ever growing and changing, and we can make a positive impact on the people who live here. Being active in our community helps us to understand the importance of providing high-quality, affordable printing. It helps us serve both our customers who are buying the printing as well as the many people who will be using the information after it leaves our shop. Please give us a call if you have any printing questions. We’d love to help impact your life for the better!
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Idea
Idea of the Week
A Quick Glance at the History of Print
HOW DID THEY DO THAT?

Reproducing text and images through the process of printing has a long history that goes back as early as 3000 BC.

From the days of duplication via stamps in China and Egypt, technology continues to march forward, bringing complexity and convenience to us in printing today.

How did they do that? Here’s a brief look at some highlights of our industry.

Screen Printing

Screen printing originated in China almost 2000 years ago, when human hair was stretched across wooden frames to create a screen with attached stencils.

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Today’s version of this technique involves a mesh stencil for each printing color that passes through screens, one color at a time, onto the apparel (think graphic T-shirts, posters, trade show fabrics, and more).

Gravure Printing

Gravure printing originated during the Italian Renaissance in the 1300s when fine engravings and etchings were cut by hand into soft copper.

Today, images are engraved onto a cylinder and printed using a rotating printing press. Once a staple of the newspaper photo features, this process is still used for very long print runs (i.e., magazines, mail-order catalogs, wallpaper, etc.).

Letterpress

Letterpress printing was invented by Johannes Gutenberg in the mid-15th century and was widely used for book printing and other uses until the later 20th century.

Operators composed and locked movable types into the bed of a press, then inked it and pressed to the paper to craft impressions on the media.

Lithography

The first lithographic printing press was created in England around 1875, allowing images on metal plates to be transferred to rubber blankets or rollers, and then onto the print media.

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This is especially effective for rough-surfaced media like canvas, cloth, or wood. Today, most types of high-volume books and magazines are printed with offset lithography, which has been a common form of printing since the 1960s.

Laser and 3D Printing

IBM introduced the first laser printer in 1975.

This electrostatic digital process repeatedly passes a laser beam back and forth over a negatively charged cylinder to define a differentially charged image. Using heat to fuse the elements, the cylinder selectively collects electrically charged powdered ink and transfers images to paper. 3D printing, invented in 1981, is a layer-by-layer process for crafting three dimensional solid objects (of almost any shape) from a digital file. From prosthetics to movie props, graphic concepts now come to life in fantastic ways through 3D print.

From ancient cultures to modern-day graphics, printing has permeated almost every aspect of life and culture. With rapid advances in technology, it will be exciting to see where print takes us next.

See more great ideas like this!
Click here to visit the Herron Printing & Graphics - Ideas Collection.
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MARKETING
Marketing Tips
Dare to Compare
ONE OF THESE THINGS IS NOT LIKE THE OTHER…
Consider an ad for a color copier with a photograph on one side of the ad, a color copy of the photograph on the other side, and text asking the reader to pick which one is the real photograph. This type of side-by-side comparison advertising is so successful because it offers readers the challenge of telling two things apart. Who can resist a challenge?

This technique captures attention and has staying power as readers scrutinize the ad to determine which is the photograph, and which is the copy. In a world of short attention spans, what could be better than people pouring over your ad? And, including a few lines of engaging text will increase the lasting effect of your ad.

We can help you design and print all your marketing materials. Let us know how we can help you make a statement about your company.
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TECH
Tech Tips
Work Comfortably
IMPROVE YOUR POSITION AT WORK.
The ergonomics of your work space has a direct impact on your mood and productivity. If you find yourself sitting in front of a monitor for a good portion of the day, a few adjustments to some basic items can make your work more comfortable. Here are just a few suggestions:
  • Put your monitor at the right height. Sit at your desk looking straight ahead. Notice where you are looking. The top of your monitor should be at or slightly below eye level.

  • Move your keyboard and mouse off your desk. Your arms and forearms should be at a right angle to your keyboard, and the top of your desk most likely places the keyboard too high. Pull-out keyboard shelves can help alleviate this problem. Also, your mouse should reside directly next to your keyboard.

  • Keep your blood circulating. Wiggling your toes, taking your eyes off your screen, and standing up to stretch periodically, are just a few examples of things you can do to keep your body and mind alert.

  • Do you use a notebook computer? Monitor height and keyboard position apply to notebook computers as well. If you use a notebook as your primary computer, connecting a decent keyboard and setting the notebook monitor at the correct height will make using this portable computer a bit less painful.
Here is an excellent site with more details about proper ergonomics: www.office-ergo.com.
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Uncommon Product of the Week
Padding
CONVENIENT SCRATCH PAPER.
Did you know we can make notepads? It’s true. No more searching your desk for a piece of scratch paper. Notepads can be made out of any paper color or weight, they can be plain, or have text added. Whatever your need, we have the equipment to produce sturdy notepads for you. Give us a call today!
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Herron Printing & Graphics, 7621 Rickenbacker Drive, Suite 300, Gaithersburg, MD 20879 301-990-3100